Team
Melvyn GOH
Family Enterprise Advisor & Educator
Melvyn Goh is a trusted advisor and educator in family enterprise, wealth management, and succession planning. As Managing Partner of Succession Advisory Partners, he works closely with business families to navigate generational transitions, wealth preservation, philanthropy, and tax planning.
He is the Co-Founder and Program Director of the world’s first Postgraduate Diploma in Family Entrepreneurship and Succession conducted in Chinese at the Nanyang Institute of Management, a program designed to equip next-generation family leaders with the insights, networks, and practical acumen needed to build sustainable legacies in an era of AI-driven world.
Drawing on his experience as CEO of Harvard Business Review China, Melvyn co-founded Family Fortune Times, a journal providing insights tailored to principals to the single-family offices across Asia. Modeled after Harvard Business Review for Harvard Business School, it serves as a knowledge hub where academia and industry experts collaborate through thought leadership, real-world case studies, and applied practice.
Background & Expertise
He was also President of Mindshare China, where he managed a $2 billion marketing funds, the largest in China, and was a member of the Executive Committee of Mindshare Worldwide, which oversaw strategy and operations across 80 countries and 100 offices.
Awards & Recognitions
Dean’s Graduate Fellowship – New York University
Singapore Leadership Scholarship by Singapore Management University (Wealth Management)
Bank Julius Baer Investment Game, 1st Runner-Up (Team Initiative)
MSc in Wealth Management Program
Agency Head (CEO) of the Year 2011 for Greater China by Campaign Asia
Melvyn’s track record in leadership development and managing local , regional and global operations equips him to mentor and advise next-generation business leaders. What sets Melvyn apart is his ability to provide guidance on both family and business issues, helping next-generation leaders navigate transitions for growth and legacy.
Education & Certifications
Melvyn holds a Master of Science in Wealth Management from Singapore Management University, with specialized training in Preserving Wealth for Generations from St. Gallen University, Switzerland.
He is a Certified Family Advisor, having completed the Family Enterprise Assessment Tool (FEAT) certification in the USA, which equips professionals with frameworks to guide business families through succession, governance, and family wealth planning. He also holds a certification in Trust Planning from the Wealth Management Institute, a Temasek supported initiative).
In addition, he holds a bachelor’s degree (Honors) in Marketing and is a member of the Institute of Chartered Secretaries and Administrators, UK.
Melvyn’s academic background is uniquely positioned at the intersection of family succession, wealth management, governance, trust structuring, corporate strategy, and marketing, equipping him with a multidisciplinary approach to advising business families.
Industry Engagement
Melvyn is a member of the Family Firm Institute (USA) and the Singapore Chinese Chamber of Commerce & Industry (SCCCI).
Philosophy & Advocacy
Committed to shaping the next generation of family business leaders, Melvyn‘s work in advisory, education, and advocacy is centered on building lasting family legacies.
Chen Meina
Family Giving & Philanthropy Consultant
Environmental Advocate & Philanthropy Strategist
Chen Meina is a visionary leader in environmental conservation and philanthropy strategy. With decades of experience in public sector leadership, corporate social responsibility, and nonprofit governance, she has played a pivotal role in shaping China’s green movement while also advising and partnering with family enterprises on business-for-good initiatives.
As the former Deputy Secretary-General of the China Green Foundation (CGF), an organization established on March 1, 1984, in accordance with the decision of the CPC Central Committee and the State Council, under the supervision of the State Forestry and Grassland Administration, Chen led transformative conservation initiatives. She brought together corporations, governments, and civil society to address pressing environmental challenges.
She also served as Deputy Director of the Seabuckthorn Professional Committee of the China Sand and Grass Industry Association, focusing on combating desertification and ecological restoration. Her commitment to cultural heritage preservation is reflected in her role as Public Welfare Ambassador for the Promotion of Dunhuang Mogao Art.
Advisor to Family Enterprises on Sustainable Philanthropy
Beyond her contributions to large-scale conservation projects, Chen Meina has become a trusted advisor to business families seeking to establish meaningful philanthropic legacies. She works closely with generational family enterprises, guiding them on integrating sustainability and environmental responsibility into long-term wealth stewardship.
Through her advisory work, she has helped leading business families in China and across Asia to:
- Design and implement family-driven philanthropic initiatives, particularly in reforestation, biodiversity conservation, and carbon neutrality projects.
- Navigate ESG (Environmental, Social, and Governance) frameworks, aligning corporate values with sustainability commitments.
- Create multi-generational impact strategies, ensuring that family enterprises leave behind a legacy that extends beyond financial wealth to include environmental and social contributions.
Chen understands the unique dynamics of family businesses and helps them craft bespoke philanthropy models that reflect their values while making a measurable difference.
Pioneering Sustainable & CSR Partnerships
Throughout her career, Meina has forged powerful public-private partnerships with multinational corporations, NGOs, and global institutions such as the United Nations Convention to Combat Desertification (UNCCD) and the United Nations Climate Organization. She has been instrumental in securing corporate funding support for high-impact environmental programs, including:
- Ant Forest (Ant Financial) – A groundbreaking digital afforestation initiative that won the 2019 United Nations Champions of the Earth Award, engaging millions in carbon offset efforts.
- Belt and Road Poplar Conservation Project (Huawei, CATL) – An award-winning restoration project along China’s Silk Road that earned national recognition for its social responsibility contributions.
- Sanjiangyuan Snow Leopard Conservation (Cartier) – A high-profile wildlife protection program aimed at safeguarding one of China’s most endangered species in Qinghai province of China, on the Tibetan Plateau.
- One Square Meter Grassland Restoration (Hyundai Motor) – A corporate-driven effort to combat grassland degradation in Inner Mongolia.
Her expertise in corporate social responsibility (CSR) and ESG consulting has helped business families and corporations transition from traditional philanthropy to strategic, long-term sustainability initiatives.
Driving Mass Engagement in Philanthropy Through Digital Innovation
Recognizing the power of technology in philanthropy, Chen has pioneered the use of digital platforms—including Alipay, Tencent Charity, JD.com, Weibo, Douyin, and iQIYI—to drive public participation in green initiatives. She was among the first in China to establish mobile SMS donation platforms for tree planting, making environmental philanthropy accessible to millions.
Understanding the power of influencer-driven philanthropy, she introduced celebrity ambassadors to sustainability causes, leveraging the influence of public figures like Zhang Liangying, Jackson Yee, Chen Linong, and Xu Kai to raise awareness and funding for ecological conservation.
Thought Leadership in Sustainability and Legacy Planning
Chen frequently speaks at family business forums, wealth management conferences, and philanthropy summits, advising business families on how to integrate sustainability into their wealth succession plans. Her insights on impact investing, next-gen engagement, and sustainable legacy-building make her a sought-after advisor for family offices and high-net-worth individuals looking to make a difference.
A Lasting Legacy of Purpose and Sustainability
Whether through advising family enterprises, designing sustainable philanthropy models, or leading global conservation efforts, Meina remains committed to shaping a future where prosperity and purpose go hand in hand.
Mo Menglin
Deputy Managing PartnerMenglin is Director and Deputy Managing Partner and is responsible for operations and financial product development.
Formerly the Chairman of Shanghai Xinhou Asset Management Co., Ltd. 上海信厚资产管理有限公司, General Manager of Yunnan Baiyao Health Industry Equity Investment Fund 云南白药健康产业股权投资基金, Menglin’s has had a strong record in equity investment in the pharmaceutical and wellness industries. With total assets of 10 billion yuan over the last seven years under her management, she has successfully invested in Biotime Biotechnology 宝太生物 (ROI 70X), Biostar Bio-pharmaceutical 华昊中天生物医药 and Fenghe Medical 风和医疗, among others. Menglin has worked for Yunnan Baiyao Group Co Ltd since 2012 (listed code: 000538).
Menglin is a Council Member of the G20 Young Entrepreneur Alliance China (G20YEA China). She won the APEC Voices of the Future Changemaker 2019 and was Forbes 30 Under 30 List in 2018. Currently a council member of the China Association of Ethical Studies.she is also a member of Southeast Asia Legal Service Center of the Kunming Lawyers’ Association.
Believing in education as the key to confidence and success, she sponsors students every month through the China Foundation for Poverty Alleviation. Menglin has a degree in law and an EMBA from City University of Hong Kong, where she was Beta Gamma Sigma, a lifetime membership restricted only to the top ten percent of the cohort. As part of the EMBA program, she attended in- person specialized training in Yale and Cambridge University. She is an adjunct lecturer at University of International Business and Economics in Beijing and is pursuing her PhD in Law at the University of Buenos Aires in Argentina.
